The EPIC project introduces a new, comprehensive approach to addressing current and anticipated challenges in the packaging industry with a particular focus on the food, health and cosmetic sectors.

The consortium brings together key players from every stage of the packaging value chain – including packaging machinery and material providers, manufacturers, and end-user sectors. By leveraging this comprehensive network, EPIC will identify and develop interregional innovation projects that tackle industry challenges and drive value creation across the European packaging sector.

Integrating new materials into the packaging industry is a complex challenge, requiring seamless coordination across the entire value chain. Unlike traditional materials, innovative alternatives come with distinct physical, chemical, and processing properties that demand rigorous testing, design adaptations, and regulatory compliance. To overcome these hurdles, machinery suppliers, material providers, and packaging manufacturers must work together, fostering collaboration at every stage. By uniting their expertise, they can identify strategic investment opportunities that will shape the future of sustainable packaging.